HELLO FROM OUR FOUNDER
With 15 years of events industry experience, Samantha Hobbelen is the creative force behind Sapia Creative.
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Samantha honed her craft from grassroots beginnings when she saw a gap in the local events market in Brisbane. After ordering her first 40" container of events wares, this was thankfully soon followed by the first ever event hire of said event wares (for $800.00 at Brisbane Racing Club). After many career highlights and many, many learnings - Samantha has evolved into an industry mentor and leader.
Her innovative vision and unmatched creativity have shaped countless unforgettable event experiences for corporate, private and wedding clients. She leads a highly skilled team of the best in the events business and collectively, they deliver exceptional and unforgettable event experiences every single time for their valued clients.
When she's not crafting world-class events, you will likely find Samantha at home on the Sunshine Coast with her husband, 3 boys and 2 dogs.

Luxury Events. Weddings. Brand Activations.
Sapia Creative is a dynamic and innovative events house, committed to redefining the industry through a unique blend of wild creativity, sustainability, and unwavering dedication to fostering meaningful relationships.
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Our core values revolve around the principles of sustainability, creativity and the human connection. We are architects of experiences that connect with our clients' values and leave a lasting impression on both the people and the planet.
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Our clients come from various corporate and private sectors. They are great businesses, people, couples and brands with values that align with ours.




